6 Best Self-Service Business Intelligence Tools

Self-service business intelligence (BI) tools have revolutionized how businesses of all sizes approach data analysis and visualization. These tools enable users to access, analyze, and visualize data without the need for extensive technical expertise, making them highly user-friendly. By allowing anyone to create reports and dashboards quickly, self-service BI tools facilitate faster decision-making and provide deeper insights into business operations.

Let’s explore the top choices for self-service BI tools on the market, helping you find the perfect fit for your needs.

List of the Best Self-Service Business Intelligence Tools

  1. BlazeSQL

  2. Microsoft Power BI

  3. Looker Studio

  4. Luzmo

  5. Ajelix BI

  6. Tableau

1. BlazeSQL

 

BlazeSQL

BlazeSQL is your personal AI data analyst and conversational bot, designed to simplify data analysis for everyone in a business. With BlazeSQL, you don’t need technical skills to connect and visualize data from your SQL databases. It's a no-code platform that makes it easy to generate insights, helping businesses save time and make better decisions.

BlazeSQL is a perfect self-service business intelligence tool for product management, marketing, sales, or operations. It lets you create complex queries and dashboards effortlessly and ensures your data stays private while making collaboration and reporting straightforward.

List of Features

  • Data Visualization

  • AI-Analytics Chatbot

  • Data Security

  • Interactive Dashboards

  • Quick Database Connection

  • Automated Reporting

  • Team Collaboration

Top 3 Features

1. Interactive Dashboards for Data Visualization

 

BlazeSQL Interactive Dashboards for Data Visualization

BlazeSQL allows you to create interactive dashboards and turn raw data into clear and comprehensible visuals, making it easy to understand and analyze complex information. It can help you transform your data into line graphs or bar charts, extracting all the values at a single glance without technical effort. 

2. AI Analytics Chatbot

 

AI Analytics Chatbot

BlazeSQL’s AI-driven chatbot not only transforms your questions into SQL queries but also generates insightful summaries. Whether you’re technically skilled or not, simply chat with the AI, and it will generate the data insights you need without requiring any code. 

3. Team Collaboration & AI Generated Weekly Reports

 

BlazeSQL Team Collaboration & AI Generated Weekly Reports

Teams can work together on data projects in real time, ensuring everyone is on the same page and enhancing productivity. BlazeSQL’s AI improves your workflow by updating and summarizing your reports weekly, saving you time and effort. This allows you to focus more on analyzing data rather than spending hours creating reports.

Pros of BlazeSQL

  • User-friendly interface.

  • AI-driven insights without needing to write code.

  • Supports all popular SQL databases.

Cons of BlazeSQL

  • Requires a subscription for full features.

Supported Databases

  • Snowflake

  • Microsoft SQL Server

  • PostgreSQL

  • BigQuery

  • MySQL

  • MariaDB

  • AWS Redshift

BlazeSQL Pricing

  • Blaze Pro: $39/month

  • Blaze Advanced: $99/month

  • Blaze Team: $149/month (starting)

  • Blaze Team Advanced: $499/month (incl. 3 users, $75 per extra user)

  • Blaze Enterprise: Custom pricing

Customer Support

  • Email support

  • Chat support

  • Comprehensive help center

Final Verdict of BlazeSQL

BlazeSQL is the number 1 tool in this list that can help any user looking for a self-service business intelligence tool. Its AI-driven approach makes data analysis accessible to non-technical users, improving productivity and decision-making across teams. Whether you’re a business owner or part of a large team, BlazeSQL can be a valuable addition to your data analysis toolkit.

Microsoft Power BI

Power BI by Microsoft is one of the most demanded self-service BI tools that helps you uncover powerful insights and turn them into action. It allows you to connect to and visualize any data, seamlessly integrating visuals into your daily apps. 

With Power BI, you can create a data-driven culture within your organization. It combines enterprise-scale BI with self-service capabilities, ensuring anyone can explore data and generate insights without much advanced technical skills.

Features

  • Interactive dashboards and reports

  • Connect to multiple data sources

  • User-friendly report creation tool

  • AI-generated insights

  • Real-time data updates

  • Secure data sharing

  • Integration with Microsoft 365 and Azure

  • Customizable visualizations

  • Data governance and security

  • Power BI Embedded for customer apps

Top 3 Features

1. Insightful Dashboards and Reports

 

Insightful Dashboards and Reports

Create and customize interactive dashboards and reports for you and your team that provide real-time insights, helping you make informed decisions quickly.

2. AI-Generated Insights

Power BI provides AI capabilities, Smart Data Discovery, and Visualization with Natural Language Query to boost your productivity and quality of work. You can get instant solutions and insights about your data.

AI-Generated Insights

3. Integration with Microsoft 365 and Azure

Effortlessly integrate Power BI with Microsoft 365 and Azure, improving your data analytics capabilities across the platforms you use every day.

Integration with Microsoft 365 and Azure

Pros of Power BI

  • Easy to use for non-technical users

  • Strong integration with Microsoft products

  • Real-time data insights and updates

Cons of Microsoft Power BI

  • May require external help for the initial setup

  • Some advanced features are only available in the Pro version

Supported Databases

  • SQL Server

  • Azure SQL Database

  • MySQL

  • PostgreSQL

  • Snowflake

  • Google BigQuery

Microsoft Power BI Pricing

  • Power BI Pro: $9.99/month per user

  • Power BI Premium: $20/month per user or $4,995 per capacity per month

Customer Support

  • Online documentation and tutorials

  • Community forums

  • Direct support through Microsoft support

Final Verdict of Power BI

Power BI is a versatile self-service BI tool suitable for businesses of all sizes. Its integration with Microsoft products, user-friendly interface, and advanced AI capabilities make it an excellent choice for driving data-driven decisions and creating a data-driven culture within your organization.

3. Looker Studio

 

Looker Studio

Looker Studio by Google Cloud is a powerful self-service BI tool that helps you turn data into insights without requiring technical skills. It allows you to create interactive dashboards and reports easily. Looker Studio makes data analysis simple and accessible for everyone in your business, from small teams to large enterprises. With Looker Studio, you can connect to various data sources, visualize your data, and share insights effortlessly. 

List of Features

  • Interactive dashboards and reports

  • Multiple data source connections

  • User-friendly interface

  • Customizable visualizations

  • Real-time data updates

  • Secure data sharing

  • Collaboration tools

  • Google Cloud integration

Top 3 Features

1. Interactive Dashboards and Reports Customizable and Interactive reports

Create and customize dashboards and reports that provide real-time insights, helping you make informed decisions quickly.

Customizable and Interactive reports

2. Multiple Data Source Connections

Easily connect to various data sources, including Google Analytics, BigQuery, and other popular databases, to consolidate your data in one place.

Multiple Data Source Connections

3. User-Friendly Interface

Looker Studio’s intuitive interface allows users of all skill levels to create and explore data visualizations without needing technical expertise.

User-Friendly Interface

Pros of Looker Studio

  • Easy to use for non-technical users

  • Integrates seamlessly with Google Cloud

  • Provides real-time insights and updates

Cons of Looker Studio

  • Expensive for small businesses

  • Steep learning curve

  • Limited customization

  • Dependence on Google ecosystem

  • Performance issues with large datasheets

  • Support Limitations

Supported Databases

  • Google BigQuery

  • Google Cloud SQL

  • Google Cloud Spanner

  • MySQL

  • PostgreSQL

  • SQL Server

  • Snowflake

Looker Studio Pricing

Standard Edition:

  • Pay as you go: $0.04 per slot hour (billed per second with a 1-minute minimum)

Enterprise Edition:

  • Pay as you go: $0.06 per slot hour (billed per second with a 1-minute minimum)

  • 1-year commitment: $0.048 per slot hour

  • 3-year commitment: $0.036 per slot hour

Enterprise Plus Edition:

  • Pay as you go: $0.10 per slot hour (billed per second with a 1-minute minimum)

  • 1-year commitment: $0.08 per slot hour

  • 3-year commitment: $0.06 per slot hour

Storage Pricing:

  • Active logical storage: $0.02 per GiB per month (first 10 GiB free each month)

  • Long-term logical storage: $0.01 per GiB per month (first 10 GiB free each month)

  • Active physical storage: $0.04 per GiB per month (first 10 GiB free each month)

  • Long-term physical storage: $0.02 per GiB per month (first 10 GiB free each month)

Customer Support

  • Email support

  • Chat support

Final Verdict of Looker Studio

Looker Studio is among the best self-service BI tools for businesses of all sizes. Its user-friendly interface, multiple data source connections, and real-time insights make it a valuable asset for making data-driven decisions. Whether you’re a business user or a data analyst, Looker Studio provides the tools you need to understand and utilize your data effectively.

4. Luzmo

 

Luzmo

Luzmo is a leading platform in the self-service BI space, designed specifically for SaaS companies looking to enhance their customer-facing analytics. It leverages AI to simplify data connection and visualization, offering a drag-and-drop interface that makes dashboard creation effortless even for non-technical users.

Luzmo stands out by enabling users to embed fully customizable visualizations directly into their products. This empowers customers to explore data and make informed decisions. Its seamless integration with various data sources and quick setup make it a trusted solution for top SaaS businesses.

List Features

  • AI-powered client-facing analytics

  • Wide Data Source Integration

  • Drag-and-drop dashboard design

  • Customizable Embedding

  • Plug-and-play analytics for any tech stack

  • Real-time data syncing

  • AI suggestions for chart creation

  • Responsive Design

  • Effortless sharing and collaboration

Top 3 Features

1. AI-Powered Client-Facing Analytics

Luzmo uses AI to revolutionize customer insights, providing easy-to-use, visually stunning data analytics.

AI-Powered Client-Facing Analytics

2. Drag-and-Drop Dashboard Design

Create and embed dashboards quickly with an easy-to-use drag-and-drop interface, enhanced by AI chart suggestions.

Drag-and-Drop Dashboard Design

3. Real-Time Data Syncing

Connect your data sources in minutes and sync real-time data effortlessly, ensuring up-to-date insights.

Real-Time Data Syncing

Pros of Luzmo

  • AI-driven insights

  • User-friendly interface

  • Quick setup with minimal technical skills needed

Cons of Luzmo

  • May require some initial learning for complex setups

  • Limited advanced features compared to specialized BI tools

Supported Databases

  • Google BigQuery

  • PostgreSQL

  • MySQL

  • Snowflake

  • MariaDB

  • Azure Synapse

Pricing of Luzmo

  • Basic: $995/month

  • Pro: $2050/month

  • Elite: $3100/month

Customer Support of Luzmo

  • Demos

  • Developer documentation

  • Customer service 

  • Academy

Final Verdict of Luzmo

Luzmo is a top choice for businesses looking to enhance their BI capabilities with self-service and AI-powered, user-friendly tools. Its easy integration, drag and drop design, and powerful analytics make it ideal for non-technical users.

5. Ajelix BI

 

Ajelix BI

Ajelix BI is a business intelligence platform designed to create professional reports and dashboards quickly and easily. It features AI-driven data visualization, which allows users to upload data from various sources, including Google Sheets and Excel, and generate customized reports with minimal effort. 

The platform is especially beneficial for non-technical users, offering tools to clean and prepare data, generate AI insights, and share reports securely. Ajelix BI is designed to simplify data analysis and visualization, making it accessible for busy professionals.

List of Features

  • User-friendly editing 

  • Data preparation, cleaning, and transformation

  • Advanced data analytics 

  • AI dashboard generator and chart builder

  • Conversational analytics 

  • Secure sharing of reports and dashboards

  • Customizable report creation

Top 3 Features

1. User-Friendly Editing and No-Code Editor

Ajelix BI offers a user-friendly, no-code editor that makes it simple for users to create and customize dashboards and reports without technical expertise. The platform is designed to be accessible, allowing users to easily manage their data analysis tasks.

User-Friendly Editing and No-Code Editor

2. AI Dashboard Generator and Chart Builder

Automatically generate dashboards and charts using AI, making data visualization without extensive manual effort.

AI Dashboard Generator and Chart Builder

3. Automatic Report Refresh

Share reports via link, email, or password, and collaborate in real-time with your team, ensuring everyone has access to the same data.

Automatic report refresh

Pros of Ajelix BI

  • Simple and intuitive interface

  • No need for technical expertise

  • Affordable pricing plans

Cons of Ajelix BI

  • Limited features compared to more advanced BI tools

  • Might not meet the needs of large enterprises

Supported Databases

  • MS SQL

  • MySQL

  • PostgreSQL

Pricing of Ajelix BI

  • Free

  • Business $40/mo

  • Business + $200/mo

Customer Support of Ajelix BI

  • Ajelix BI Guides

  • Guides and Tutorials

  • Email Support

Final Verdict of Ajelix BI

Ajelix BI is an excellent choice for small businesses and non-technical users looking for a straightforward, self-service BI tool. Its ease of use, affordability, and AI-powered features make it a valuable addition for anyone needing simple and effective data analysis.

6. Tableau

 

Tableau

Rounding off our list, Tableau is another self-service BI tool that makes data analysis easy and accessible for everyone. It helps you connect, visualize, and share data quickly. Tableau is designed to be user-friendly, allowing business users to create interactive dashboards and gain insights without needing technical expertise.

With Tableau, you can turn complex data into understandable visuals. It supports a wide range of data sources, making it a versatile choice for businesses of all sizes. 

List of Features

  • Interactive dashboards

  • Data visualization

  • Connects to multiple data sources

  • User-friendly interface

  • Real-time data analysis

  • Secure data sharing

  • Collaboration tools

  • Customizable reports

  • AI-driven insights

  • Advanced analytics capabilities

Top 3 Features

1. Interactive Dashboards and Reports

Tableau is known for its ability to create highly interactive dashboards, allowing users to explore data dynamically. Users can also customize reports in Tableau, adjusting visualizations, layouts, and filters to suit their specific needs.

Interactive Dashboards and Reports

2. Secure Data Sharing

Tableau offers secure data-sharing options, allowing users to control access to their dashboards and reports and ensuring that sensitive data is protected.

Secure Data Sharing

3. Collaboration Features

Tableau includes collaboration features that allow users to share dashboards, work together on reports, and comment on specific data points directly within the platform. You can improve teamwork by discovering, sharing, collaborating, and exploring data from your mobile device, tablet, or computer with Tableau.

Collaboration Features

Pros of Tableau

  • Easy to use for non-technical users

  • Powerful data visualization capabilities

  • Real-time data insights and updates

Cons of Tableau

  • Can be expensive for smaller businesses

  • Some advanced features may require additional training

  • Limited support for unstructured data

  • Requires structured data and a separate tool for publishing workbooks

Supported Databases

  • Snowflake

  • Redshift

  • Databricks

  • BigQuery

  • MySQL

  • PostgreSQL

Tableau Pricing

  • Tableau Creator: $75 per user/month, billed annually

  • Tableau Explorer: $42 per user/month, billed annually

  • Tableau Viewer: $15 per user/month, billed annually

Customer Support

  • Online documentation and tutorials

  • Knowledge base with categorized articles

  • Community forums

Final Verdict 

Tableau is one of the best self-service business intelligence tools. It makes creating charts and dashboards easy. Tableau typically requires some level of data analysis knowledge, particularly for setting up and customizing visualizations and dashboards. Tableau's user-friendly interface and powerful features make it a good choice for businesses.

Best of the Best: Top 3 Self-Service BI Tools

1. BlazeSQL

BlazeSQL is the top choice for self-service BI tools. It’s designed to be user-friendly, allowing anyone to analyze and visualize data from SQL databases without needing technical skills. With BlazeSQL’s AI-powered platform, you can quickly generate complex queries and interactive dashboards. This makes it ideal for teams of all sizes, from small businesses to large enterprises.

The AI chatbot in BlazeSQL takes care of writing SQL code and running queries based on your input. This means faster insights and better decision-making for everyone, regardless of their technical expertise. Its integration with popular SQL databases ensures your data stays secure while providing powerful analytics capabilities.

2. Tableau

Tableau is renowned for its powerful data visualization and ease of use. Even non-technical users can create stunning, interactive dashboards with its drag-and-drop interface. Tableau connects to multiple data sources, allowing you to explore and understand your data in real time. It’s a favorite among businesses for its ability to turn complex data into actionable insights quickly.

With comprehensive training resources and a supportive community, Tableau helps users at all skill levels get the most out of their data. Whether you’re a business analyst or a general business user, Tableau’s advanced analytics and customizable visualizations make it a standout self-service BI tool.

3. Power BI

Power BI by Microsoft is a versatile self-service BI tool. It combines enterprise-scale BI with self-service capabilities, making data analysis accessible to everyone in your organization. Power BI integrates with Microsoft 365 and Azure, providing real-time data insights and powerful visualizations.

The platform’s AI-generated insights and user-friendly report-creation tools enable users to explore data and generate reports quickly. Power BI’s ability to unify data from various sources into a single source of truth makes it an essential tool for data-driven decision-making across all business levels.

Conclusion

Choosing the right self-service BI tool can transform how your non-technical users analyze data and make decisions. From user-friendly interfaces to powerful AI-driven insights, each of the tools we reviewed offers unique strengths. Whether you need simple drag-and-drop features or advanced data visualization capabilities, there’s a tool on this list that fits your needs.

While all the tools mentioned have their merits, BlazeSQL stands out for its features and ease of use, making it the top choice for businesses looking to improve their data analysis capabilities.