Self-service business intelligence (BI) tools have revolutionized how businesses of all sizes approach data analysis and visualization. These tools enable users to access, analyze, and visualize data without the need for extensive technical expertise, making them highly user-friendly. By allowing anyone to create reports and dashboards quickly, self-service BI tools facilitate faster decision-making and provide deeper insights into business operations.
Let’s explore the top choices for self-service BI tools on the market, helping you find the perfect fit for your needs.
BlazeSQL
Microsoft Power BI
Looker Studio
Luzmo
Ajelix BI
Tableau
BlazeSQL is your personal AI data analyst and conversational bot, designed to simplify data analysis for everyone in a business. With BlazeSQL, you don’t need technical skills to connect and visualize data from your SQL databases. It's a no-code platform that makes it easy to generate insights, helping businesses save time and make better decisions.
BlazeSQL is a perfect self-service business intelligence tool for product management, marketing, sales, or operations. It lets you create complex queries and dashboards effortlessly and ensures your data stays private while making collaboration and reporting straightforward.
Data Visualization
AI-Analytics Chatbot
Data Security
Interactive Dashboards
Quick Database Connection
Automated Reporting
Team Collaboration
BlazeSQL allows you to create interactive dashboards and turn raw data into clear and comprehensible visuals, making it easy to understand and analyze complex information. It can help you transform your data into line graphs or bar charts, extracting all the values at a single glance without technical effort.
BlazeSQL’s AI-driven chatbot not only transforms your questions into SQL queries but also generates insightful summaries. Whether you’re technically skilled or not, simply chat with the AI, and it will generate the data insights you need without requiring any code.
Teams can work together on data projects in real time, ensuring everyone is on the same page and enhancing productivity. BlazeSQL’s AI improves your workflow by updating and summarizing your reports weekly, saving you time and effort. This allows you to focus more on analyzing data rather than spending hours creating reports.
User-friendly interface.
AI-driven insights without needing to write code.
Supports all popular SQL databases.
Requires a subscription for full features.
Snowflake
Microsoft SQL Server
PostgreSQL
BigQuery
MySQL
MariaDB
AWS Redshift
Blaze Pro: $39/month
Blaze Advanced: $99/month
Blaze Team: $149/month (starting)
Blaze Team Advanced: $499/month (incl. 3 users, $75 per extra user)
Blaze Enterprise: Custom pricing
Email support
Chat support
Comprehensive help center
BlazeSQL is the number 1 tool in this list that can help any user looking for a self-service business intelligence tool. Its AI-driven approach makes data analysis accessible to non-technical users, improving productivity and decision-making across teams. Whether you’re a business owner or part of a large team, BlazeSQL can be a valuable addition to your data analysis toolkit.
Power BI by Microsoft is one of the most demanded self-service BI tools that helps you uncover powerful insights and turn them into action. It allows you to connect to and visualize any data, seamlessly integrating visuals into your daily apps.
With Power BI, you can create a data-driven culture within your organization. It combines enterprise-scale BI with self-service capabilities, ensuring anyone can explore data and generate insights without much advanced technical skills.
Interactive dashboards and reports
Connect to multiple data sources
User-friendly report creation tool
AI-generated insights
Real-time data updates
Secure data sharing
Integration with Microsoft 365 and Azure
Customizable visualizations
Data governance and security
Power BI Embedded for customer apps
Create and customize interactive dashboards and reports for you and your team that provide real-time insights, helping you make informed decisions quickly.
Power BI provides AI capabilities, Smart Data Discovery, and Visualization with Natural Language Query to boost your productivity and quality of work. You can get instant solutions and insights about your data.
Effortlessly integrate Power BI with Microsoft 365 and Azure, improving your data analytics capabilities across the platforms you use every day.
Easy to use for non-technical users
Strong integration with Microsoft products
Real-time data insights and updates
May require external help for the initial setup
Some advanced features are only available in the Pro version
SQL Server
Azure SQL Database
MySQL
PostgreSQL
Snowflake
Google BigQuery
Power BI Pro: $9.99/month per user
Power BI Premium: $20/month per user or $4,995 per capacity per month
Online documentation and tutorials
Community forums
Direct support through Microsoft support
Power BI is a versatile self-service BI tool suitable for businesses of all sizes. Its integration with Microsoft products, user-friendly interface, and advanced AI capabilities make it an excellent choice for driving data-driven decisions and creating a data-driven culture within your organization.
Looker Studio by Google Cloud is a powerful self-service BI tool that helps you turn data into insights without requiring technical skills. It allows you to create interactive dashboards and reports easily. Looker Studio makes data analysis simple and accessible for everyone in your business, from small teams to large enterprises. With Looker Studio, you can connect to various data sources, visualize your data, and share insights effortlessly.
Interactive dashboards and reports
Multiple data source connections
User-friendly interface
Customizable visualizations
Real-time data updates
Secure data sharing
Collaboration tools
Google Cloud integration
Create and customize dashboards and reports that provide real-time insights, helping you make informed decisions quickly.
Easily connect to various data sources, including Google Analytics, BigQuery, and other popular databases, to consolidate your data in one place.
Looker Studio’s intuitive interface allows users of all skill levels to create and explore data visualizations without needing technical expertise.
Easy to use for non-technical users
Integrates seamlessly with Google Cloud
Provides real-time insights and updates
Expensive for small businesses
Steep learning curve
Limited customization
Dependence on Google ecosystem
Performance issues with large datasheets
Support Limitations
Google BigQuery
Google Cloud SQL
Google Cloud Spanner
MySQL
PostgreSQL
SQL Server
Snowflake
Standard Edition:
Pay as you go: $0.04 per slot hour (billed per second with a 1-minute minimum)
Enterprise Edition:
Pay as you go: $0.06 per slot hour (billed per second with a 1-minute minimum)
1-year commitment: $0.048 per slot hour
3-year commitment: $0.036 per slot hour
Enterprise Plus Edition:
Pay as you go: $0.10 per slot hour (billed per second with a 1-minute minimum)
1-year commitment: $0.08 per slot hour
3-year commitment: $0.06 per slot hour
Storage Pricing:
Active logical storage: $0.02 per GiB per month (first 10 GiB free each month)
Long-term logical storage: $0.01 per GiB per month (first 10 GiB free each month)
Active physical storage: $0.04 per GiB per month (first 10 GiB free each month)
Long-term physical storage: $0.02 per GiB per month (first 10 GiB free each month)
Email support
Chat support
Looker Studio is among the best self-service BI tools for businesses of all sizes. Its user-friendly interface, multiple data source connections, and real-time insights make it a valuable asset for making data-driven decisions. Whether you’re a business user or a data analyst, Looker Studio provides the tools you need to understand and utilize your data effectively.
Luzmo is a leading platform in the self-service BI space, designed specifically for SaaS companies looking to enhance their customer-facing analytics. It leverages AI to simplify data connection and visualization, offering a drag-and-drop interface that makes dashboard creation effortless even for non-technical users.
Luzmo stands out by enabling users to embed fully customizable visualizations directly into their products. This empowers customers to explore data and make informed decisions. Its seamless integration with various data sources and quick setup make it a trusted solution for top SaaS businesses.
AI-powered client-facing analytics
Wide Data Source Integration
Drag-and-drop dashboard design
Customizable Embedding
Plug-and-play analytics for any tech stack
Real-time data syncing
AI suggestions for chart creation
Responsive Design
Effortless sharing and collaboration
Luzmo uses AI to revolutionize customer insights, providing easy-to-use, visually stunning data analytics.
Create and embed dashboards quickly with an easy-to-use drag-and-drop interface, enhanced by AI chart suggestions.
Connect your data sources in minutes and sync real-time data effortlessly, ensuring up-to-date insights.
AI-driven insights
User-friendly interface
Quick setup with minimal technical skills needed
May require some initial learning for complex setups
Limited advanced features compared to specialized BI tools
Google BigQuery
PostgreSQL
MySQL
Snowflake
MariaDB
Azure Synapse
Basic: $995/month
Pro: $2050/month
Elite: $3100/month
Demos
Developer documentation
Customer service
Academy
Luzmo is a top choice for businesses looking to enhance their BI capabilities with self-service and AI-powered, user-friendly tools. Its easy integration, drag and drop design, and powerful analytics make it ideal for non-technical users.
Ajelix BI is a business intelligence platform designed to create professional reports and dashboards quickly and easily. It features AI-driven data visualization, which allows users to upload data from various sources, including Google Sheets and Excel, and generate customized reports with minimal effort.
The platform is especially beneficial for non-technical users, offering tools to clean and prepare data, generate AI insights, and share reports securely. Ajelix BI is designed to simplify data analysis and visualization, making it accessible for busy professionals.
User-friendly editing
Data preparation, cleaning, and transformation
Advanced data analytics
AI dashboard generator and chart builder
Conversational analytics
Secure sharing of reports and dashboards
Customizable report creation
Ajelix BI offers a user-friendly, no-code editor that makes it simple for users to create and customize dashboards and reports without technical expertise. The platform is designed to be accessible, allowing users to easily manage their data analysis tasks.
Automatically generate dashboards and charts using AI, making data visualization without extensive manual effort.
Share reports via link, email, or password, and collaborate in real-time with your team, ensuring everyone has access to the same data.
Simple and intuitive interface
No need for technical expertise
Affordable pricing plans
Limited features compared to more advanced BI tools
Might not meet the needs of large enterprises
MS SQL
MySQL
PostgreSQL
Free
Business $40/mo
Business + $200/mo
Ajelix BI Guides
Guides and Tutorials
Email Support
Ajelix BI is an excellent choice for small businesses and non-technical users looking for a straightforward, self-service BI tool. Its ease of use, affordability, and AI-powered features make it a valuable addition for anyone needing simple and effective data analysis.
Rounding off our list, Tableau is another self-service BI tool that makes data analysis easy and accessible for everyone. It helps you connect, visualize, and share data quickly. Tableau is designed to be user-friendly, allowing business users to create interactive dashboards and gain insights without needing technical expertise.
With Tableau, you can turn complex data into understandable visuals. It supports a wide range of data sources, making it a versatile choice for businesses of all sizes.
Interactive dashboards
Data visualization
Connects to multiple data sources
User-friendly interface
Real-time data analysis
Secure data sharing
Collaboration tools
Customizable reports
AI-driven insights
Advanced analytics capabilities
Tableau is known for its ability to create highly interactive dashboards, allowing users to explore data dynamically. Users can also customize reports in Tableau, adjusting visualizations, layouts, and filters to suit their specific needs.
Tableau offers secure data-sharing options, allowing users to control access to their dashboards and reports and ensuring that sensitive data is protected.
Tableau includes collaboration features that allow users to share dashboards, work together on reports, and comment on specific data points directly within the platform. You can improve teamwork by discovering, sharing, collaborating, and exploring data from your mobile device, tablet, or computer with Tableau.
Easy to use for non-technical users
Powerful data visualization capabilities
Real-time data insights and updates
Can be expensive for smaller businesses
Some advanced features may require additional training
Limited support for unstructured data
Requires structured data and a separate tool for publishing workbooks
Snowflake
Redshift
Databricks
BigQuery
MySQL
PostgreSQL
Tableau Creator: $75 per user/month, billed annually
Tableau Explorer: $42 per user/month, billed annually
Tableau Viewer: $15 per user/month, billed annually
Online documentation and tutorials
Knowledge base with categorized articles
Community forums
Tableau is one of the best self-service business intelligence tools. It makes creating charts and dashboards easy. Tableau typically requires some level of data analysis knowledge, particularly for setting up and customizing visualizations and dashboards. Tableau's user-friendly interface and powerful features make it a good choice for businesses.
BlazeSQL is the top choice for self-service BI tools. It’s designed to be user-friendly, allowing anyone to analyze and visualize data from SQL databases without needing technical skills. With BlazeSQL’s AI-powered platform, you can quickly generate complex queries and interactive dashboards. This makes it ideal for teams of all sizes, from small businesses to large enterprises.
The AI chatbot in BlazeSQL takes care of writing SQL code and running queries based on your input. This means faster insights and better decision-making for everyone, regardless of their technical expertise. Its integration with popular SQL databases ensures your data stays secure while providing powerful analytics capabilities.
Tableau is renowned for its powerful data visualization and ease of use. Even non-technical users can create stunning, interactive dashboards with its drag-and-drop interface. Tableau connects to multiple data sources, allowing you to explore and understand your data in real time. It’s a favorite among businesses for its ability to turn complex data into actionable insights quickly.
With comprehensive training resources and a supportive community, Tableau helps users at all skill levels get the most out of their data. Whether you’re a business analyst or a general business user, Tableau’s advanced analytics and customizable visualizations make it a standout self-service BI tool.
Power BI by Microsoft is a versatile self-service BI tool. It combines enterprise-scale BI with self-service capabilities, making data analysis accessible to everyone in your organization. Power BI integrates with Microsoft 365 and Azure, providing real-time data insights and powerful visualizations.
The platform’s AI-generated insights and user-friendly report-creation tools enable users to explore data and generate reports quickly. Power BI’s ability to unify data from various sources into a single source of truth makes it an essential tool for data-driven decision-making across all business levels.
Choosing the right self-service BI tool can transform how your non-technical users analyze data and make decisions. From user-friendly interfaces to powerful AI-driven insights, each of the tools we reviewed offers unique strengths. Whether you need simple drag-and-drop features or advanced data visualization capabilities, there’s a tool on this list that fits your needs.
While all the tools mentioned have their merits, BlazeSQL stands out for its features and ease of use, making it the top choice for businesses looking to improve their data analysis capabilities.